What We.Be

Find The Right Beat For Your News

If content is king, then your analytics program is queen. Newsbeat, an analytics program made just for publishers by the king of real-time Chartbeat, is a powerful way to get the most out of your visits.

Their demo, which is two minutes and twenty seconds long, is absolutely wonderful. While extremely over the time limit we favor, they used every second wisely. Each subject brought up in the demo was to either convince us to use Newsbeat or show us the differentiation from their main product Chartbeat.

The narration was clear to the point and the animation in the video was not graphic heavy, but rather word focused. If I was to criticize something it would be that I did wish (just a little) that there would be more excitement towards the end of the video. Perhaps a bit more imagery with a bit more *pop* in the transitions. Otherwise, the subtle animation was appreciated.

The last thing I want to note is the light background music. It was nice to hear background music that matched the tone of the demo and product. Light but powerful. Good background music can really set the vibe for a demo video, and is a great asset to keeping viewers interested.

All in all, this was a great product demo. I give it a 4.5/5 for its simplicity while being able to keep me interested for nearly the whole of two minutes. Newsbeat’s demo is a great demo to steal a few ideas from.

Did Newsbeat’s demo keep you interested?