While the opening of this post may have been corny, Milk.ly as a concept is nothing but that. They are a service dedicated to finding you your local needs in real-time through the convenience of your browser.
Since Milk.ly is in private beta, I can’t speak to how awesome their service actually is, but have no doubt, their demo leaves plenty to be discussed.
Milk.ly’s landing page is a beautiful landscape, with a demo of their product front and center. As always, the most important aspect of a demo is if it is a minute long or less. Milk.ly doesn’t accomplish this, and is 21 seconds over.
Now normally, a product with a lot features can get away with this if done so elegantly and with purpose. This is not the case with Milk.ly, and this is because Milk.ly does not add any flare to their demo.
While the premise of the demo is unique, and is quite reminiscent of Google’s popular Gmail commercial, nothing kept me watching. The demo simply kept asking questions, and telling us how they were being answered statically. I feel that since Milk.ly made this demo a huge part of their landing page, they should’ve pulled out all the stops in said demo to really ramp up the excitement.
Instead, I felt a bit let down not only about the demo, but by the service itself because of the lack of excitement in the demo. By making a demo such an exclusive part of your landing page experience, it’s critical the demo is stunning to get to people sign-up, and later use the service.
My suggestion to improve this demo? Show the people doing these exciting things because of your service. One approach is to open the demo showing two people going to a concert rocking out, and then doing a backtrack by two hours showing how they got those awesome concert tickets using Milk.ly.
Today’s demo rating is a 3/5. While the idea shows promise, the execution simply doesn’t measure up. This is further highlighted that the Milk.ly team is relying on this demo near exclusively to get a beta list of users. A risky bet no matter how great your demo is.
Of course readers, vote yourself and be sure to let us know what you think. Maybe it’s the next best thing to milk mustaches and I just don’t see it.